You're a local fave. So why does your branding still look like you're just getting started?

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for established local businesses ready to command the respect they've earned. From your signage to your socials.

The CX-led brand strategy and brand build

Maybe you started with a DIY logo and told yourself you'd fix it later. 

The space you've built, whether it's the corner cafe people come to every single morning, or the clinic your clients refer their friends to without hesitation, is genuinely good.

But somewhere between opening day and right now, your brand strategy got left behind.

The regulars know you by name. The community trusts you.

Maybe you paid someone to refresh it and it helped for a while, until the inconsistency crept back in

 The menus don't match the signage. Instagram looks different to your website. 

You've tried to patch it together yourself but every time you fix one thing, something else looks off.

Who connects the dots between your front door and your digital front door?

Who actually looks at your Instagram story, your booking link, your staff uniforms, and your physical venue as one single journey that drives revenue?

Someone who builds brands for real locals in the real world and not for fleeting Pinterest trends or industry copycats.

With 5+ years in hospitality marketing and design, I get how a physical business actually operates. Because at the end of the day, you don't need another generic graphic you need someone who knows how design and real-world customer experience work together to fill seats.

book your free calL
Badge that about branding

Spoiler alert (It's me)

"Chloe understood my vision on a deeper level and brought it to life in the most authentic, aligned way. "

Experience the crc way, just like these brands did.

@Finance With Kobe

What you get with A customer experience brand Strategy:

Before touching a single pixel, we go deep into who your ideal local clients actually are, what drives their choices, and where your customer journey is leaking trust.


Deep Brand Strategy & Customer Research

Brand Suite: Full logo suite (primary, secondary, sub-marks), custom colours & font system.
Launch Assets: Business cards, professional email signatures & Instagram graphics.

Full Visual Identity Suite

Forget 60-page PDFs you'll never open. This is a practical, zero-think manual for maintaining your brand identity anywhere it shows up.




 CX-Driven Brand Guidelines

book your cx brand build →

Investment: $5000 Aud + GST

Payment plans are available to split the investment across the project timeline.

Bundle & Save $500 When you book the CX Brand Build and the Custom Showit Website at the same time, the total investment is $9,500 + GST.

Design without strategy is like an espresso martini without the espresso. | Design without strategy is like an espresso martini without the espresso. | Design without strategy is like an espresso martini without the espresso. | Design without strategy is like an espresso martini without the espresso. | Design without strategy is like an espresso martini without the espresso. | Design without strategy is like an espresso martini without the espresso. | Design without strategy is like an espresso martini without the espresso. | Design without strategy is like an espresso martini without the espresso.

Design without strategy is like an espresso martini without the espresso. | Design without strategy is like an espresso martini without the espresso. | Design without strategy is like an espresso martini without the espresso. | Design without strategy is like an espresso martini without the espresso. | Design without strategy is like an espresso martini without the espresso. | Design without strategy is like an espresso martini without the espresso. | Design without strategy is like an espresso martini without the espresso. | Design without strategy is like an espresso martini without the espresso.

Need a website too?

CLIENT TESTIMONIALS

CLIENT TESTIMONIALS

"5 stars isn't a high enough rating for Chloe!"

5 stars isn't a high enough rating for Chloe! I recently engaged Chloe to work on two separate projects for me - one a refresh/rebrand of my main business and the other being a side hustle that I'm starting. She has been absolutely incredible to work with, easy to talk with and understands concepts from the get go. Chloe is warm, approachable and SO insanely talented! Can't wait to work together more in the future.

- kobe clarke-jacobs
 

"I didn’t even request any changes because I was just so happy"

Chloe recently completed a project for me, creating some PDF workbooks for my clients, and I am beyond satisfied. When I received the first proof, it far exceeded anything I was even expecting.

She has such a creative eye and attention to detail and I would highly recommend working with her. Thanks again Chloe!

- CONNIE LUMER
 

always on top of our project and willing to go above and beyond. Recommend!

Chloe is fab! She was a great communicator, always on top of our project and willing to go above and beyond. Recommend!

- Alyce, Bossy copywriting

Who CX strategy and branding is for:

Cafe and Restaurant Owners
Allied Health Services
Mortgage Brokers

In the service space? I’m the brand designer you’ve been looking for. Here are just a few of the spaces I build for (and if you don't see yours, just ask):

What a CX Brand Build actually does for your bottom line.

From DIY patchwork to unshakeable local anchor.

Earns instant trust: Replaces industry trends with a distinct visual identity that stands out and gets attention.
Kills the DIY patchwork: Ties your website, socials, and EDMs into one sharp ecosystem.
Drives automatic referrals: Makes your space the one locals recommend without second-guessing.
Saves hours on admin: No more spending 2 hours tweaking a single Canva post.
Protects your profit: Builds the baseline trust you need to charge top dollar

How much does a custom logo design in Australia? +

Think of a logo like a good cocktail: you can get a cheap one that leaves a bad taste, or a top-shelf one that changes the whole night. A professional logo usually lands between $500 and $10,000+. My CX-Led Brand Build is a flat $5,000 because we aren't just doodling an icon; we're building a full brand strategy and identity system that actually works.

Can we work together if I'm not local? +

Absolutely. I'm a firm believer that your brand identity should be handled by an expert, not just the closest person with a laptop. I do everything via the magic of the internet, which means you get a world-class customer journey without having to find a parking spot near my office.

How long until I can debut my new look? +

Rome wasn't built in a day, and a brand that actually converts takes a bit more than a lunch break. My customer journey mapping and brand builds take a tight 4 weeks. It's enough time to get deep into the brand strategy without leaving you in "launch limbo" for months.

Am I just getting a logo, or a full toolkit? +

No mystery files here. You'll get a Full Visual Identity Suite including vector files (the ones you can blow up to billboard size without it looking like a Minecraft character) and high-res PNGs/JPGs for your website and socials. Basically, everything you need to look "pro" from day one.

I love the brand stuff, but can you actually build my website too? +

Absolutely. I don't just hand you a pretty logo and wish you luck; I'm a website designer who builds high-converting, custom sites on Showit. Since your business lives online, my process does too. No awkward office visits or stale boardroom biscuits required, just seamless digital collaboration to ensure your website design cost actually results in a customer journey that converts.

Will my new logo actually fit on my website and Instagram? +

100%. We don't just give you one giant logo and wish you luck. You get a primary logo, secondary versions for those tiny profile photo circles, and a full typography system. Your brand will look as good on a phone screen as it does on a business card.

What on earth is "CX-led" branding? +

CX stands for Customer Experience, aka: making sure your business doesn't feel like a digital maze. Brand strategy comes first: instead of just picking pretty colors, we map your customer journey to see how people move through your brand. It's the difference between a brand that just looks "nice" and one that actually makes people hit "book now".

You’ve got questions. I’ve got answers

If you want to learn more about the process of working with a brand designer, I've got a blog post breaking it down.

Work with a customer experience consultant 

That’s what CRC does best! Let’s create a beautiful brand with strategic substance to grow your business.

Ready to build your CX strategy

book your free 15min consult →
Branding without customer experience strategy is just a logo
Image of a martini glass with a martini and an olive in it